Built to Build Your Business

When Merchants Bonding Company’s Rapid Access Program (RAP) introduced new limits & tools, I led creative for the new campaign dubbed “Built to Build Your Business”. Most notably, the agent toolkit was the highlight of the campaign - a stand-alone website featuring six web-pages with multiple custom coded tools I built, including a co-brand PDF generator, QR code generator, & analytics dashboard.

The campaign launched through email to appointed insurance with Merchants Bonding with 9,571 emails delivered with 899 opens to result in a 9.4% open rate. While that open rate was well below average for our typical email send, 362 people clicked to visit the agent toolkit to give us an overall 3.8% CTR & an astonishing 40.3% CTOR). While the subject line didn’t land for email opens, the content & design led to outstanding results. & it didn’t stop there. The agent toolkit recorded over 2,034 page views & 638 clicks to show strong engagement. The campaign’s premium goals were achieved at 150% of target.