Cajun Fest: Boil & Brew

Cajun Fest is the Mardi Gras of the Midwest, an all-day celebration of Cajun culture through food, music, & interactive entertainment, brought to life by Louisiana transplants & Iowan natives aiming to add some spice to Iowa nice. After joining the volunteer krewe to provide creative support in 2023, I took leadership reigns as Head of Marketing & Creative to lead all marketing, communications, PR, & creative efforts.

In my time with Cajun Fest, I accomplished;

  • New visual refresh for the festival.

  • Revamped Meta advertisement campaigns achieving 12.5% average CTR to grow account followers by 100% & increase Facebook event responses by 300%.

  • Acquire earned media & news spots with Who13, Des Moines Register, DSM Magazine, We Are Iowa Local 5 News, & more.

  • Marketing efforts led to sold-out events back-to-back in 2025 & 2026.

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